Rainy Day

Hey team! We're currently exploring new channels and tools to buy targeted traffic, and we're looking into running campaign placements on this network. I have a specific question regarding the financial side: Which ReTarget Marketing Platform pricing model suits an advertiser? Which payment structures—CPA, CPC, CPM, or Revenue Share—work best for an advertiser using the platform, and how do you pick the optimal setup to keep ROI steady without burning budget on low-converting traffic?

A quick technical question from my side as well: does the platform offer flexible bidding adjustments based on geo or device type, so we don't overpay for lower-performing audience segments?

Hey! Having tested quite a few networks and overlay platforms as an advertiser, I can share how we approach picking the right payout model. It really comes down to your verticals and core objectives. If you're running iGaming, local services, or e-commerce with hard KPIs on sign-ups or first deposits, CPA (Cost Per Action) is your safest bet since you only pay for verified conversion events. If your goal is broad reach or testing new promo creatives, starting with CPC helps filter out underperforming ads on a smaller spend. To dive deeper into their active formats and payout structures, I'd suggest checking out https://retarget.gg/ , where all available models and targeting features are outlined in detail. Which vertical or product type are you looking to launch here—gambling, nutra, or standard e-commerce?