Press release. A short, factual announcement of news, written in a neutral tone and published for readers and editors.
Sponsored post or advertorial. Paid content that’s promotional by design. Outlets generally label it, so ask how yours will appear.
Syndication. Republishing the same release on other sites. A single placement isn’t syndication, so ask what’s actually covered.
Dateline. The city and date at the start of a release. It tells readers when and where the news happened.
Boilerplate. The “about” paragraph at the end describing your company.
Embargo. An agreed time before which the news can’t be published. Ask whether a provider can time publication to a specific date.
Backlink, dofollow and nofollow. A link from the article to your site. Whether it passes search value depends on the outlet, so ask rather than assume.
UTM tag. A small code on your link that lets your analytics show where visitors came from.
Guaranteed placement. On this listing and similar ones, that normally refers to publication. It doesn’t mean traffic or leads.
For press release submission on Crypto News Land, you upload a DOC or PDF on the product page, check out at $400, and receive a confirmation. The release is reviewed and processed, and you get a report once it’s published.
Which of these terms confused you the most when you started? And has anyone compared press release distribution for Crypto News Land with similar outlets?
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