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NBA team jerseys | NBA Basketball Jersey History Tool
For the Christmas Day games of 2013, the NBA and its apparel partner Adidas introduced a newly designed sleeved jersey with large team and NBA logos on the front.Marketers for the new uniforms realized that fans were unwilling to wear sleeveless jerseys in their day-to-day life and hoped the new sleeved jerseys would be more popular for everyday wear.However, it was also a "not-so-well-kept secret that the NBA wanted to implement jersey ads in the years following the introduction of sleeved jerseys" as the "sleeves allow more space for potential partners to add their corporate logos to jerseys" like association football (soccer). After the league deal with Adidas expired and Nike signed on as the new apparel partner, the sleeved jersey did not continue.
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