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https://www.armstrongeconomics.com/world-news/woke/bud-light-go-woke-go-broke/
Bud Light chose a transexual man who often dresses as a little girl to represent their brand. People are voting with their dollars and boycotting the cheap beer. Distributors for Anheuser-Busch have stated that businesses already began to cancel orders over Easter weekend. Beer Business Daily noted that despite limited data as the ad campaign is new, Anheuser-Busch “took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets.” |
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