Rainy Day

Geregistreerd op: 01 Dec 2024 Berichten: 55

I’ve always found it harder to run ads for B2B services — the traffic is expensive, and most ad platforms focus on B2C audiences. I was launching a campaign for a SaaS product aimed at small business owners in the logistics industry and wasn’t seeing results from Facebook or Google. A fellow marketer recommended kadam traffic specifically for their targeting capabilities. I tried it with a set of native and banner ads, using ISP and device targeting to narrow down to business users. The early results weren’t explosive, but after tweaking the creatives and excluding low-engagement zones, the leads that came through were much more qualified than what I’d seen on other platforms. The real value came from the level of customization in their dashboard — it made it easier to understand why a segment wasn’t working and pivot fast. I’m now expanding to other verticals using the same setup.